One of the biggest problems for a start-up, or even a one-man operation, is simply finding the time to do everything that needs to be done. That moment where everything is done and it’s finally time to relax never seems to come.
While I may not be able to get you two weeks free to take a vacation next month, I can give you some tips that will help you handle your marketing in a more productive way, and at least get you on to the next entry in your never-ending to-do list. Following are a few quick and easy to implement ideas that will help with common marketing tasks.
Do Things In Batches
Rather than jumping from one thing to another and trying to get everything done just before you need it, do repetitive tasks in batches. For example, if you send out a weekly newsletter every Friday, schedule a day to do 3 or 4 all at once and you’ll be set for the entire month. You can do the same with things like social media posts. Spend two hours one morning putting together your posts and use a scheduler to post them. You won’t have to worry about them for the rest of the week.
Outsource Your Content
Hiring a writer to handle content creation for you will save a ton of time. Once you’ve got someone who creates quality content, you’ll be free to concentrate on distributing it and keeping your audience growing.
Take Advantage Of Open Source Content
Everything from articles to images and videos are available for public use. A quick search for “open source” or “public domain” will give you plenty of sites where you can find all kinds of content that’s free to use.
If you don’t have time to write or create something new every time, these sources can be a great way to keep your site and newsletters active. Going back to doing things in batches, you can even bookmark things you like and put together a few spare pieces to keep on hold for when you need them.
If you create a lot of similar types of content over and over, such as newsletters, make templates that you can follow. There’s no need to start from scratch every time. Especially if you stumble across a format that really works well, creating templates for different types of content can really speed up the creation process.
Automate What You Can
There seem to be new applications to automate different tasks popping up almost daily. Take advantage of things like email autoresponders and social media schedulers. Make good use of integration between applications too.
There are so many tools out there, it’s just impossible to list them all, but try searching for “top marketing apps” or “social media tools”, you’ll find plenty of articles that will show you how to take advantage of technology and rack up a little more free time on your schedule.
It’s all about working smarter. Sometimes we lose site of the very technology that we’re working with. When you find yourself doing the same thing over and over and thinking, “There must be an easier way”, there probably is an easier way. In today’s marketing world, it is definitely possible to cut corners without sacrificing quality.
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